About DAIta Spark

Hospitality experience. Transformation mindset.

DAIta Spark brings technology leadership and practical business thinking together to help organizations adopt AI and make smarter technology decisions.

Our perspective

Technology matters. People make it work.

Our focus is on AI education, business transformation, and property technology—not technology for its own sake.

We start with business outcomes, identify manageable opportunities, involve the people closest to the work, and measure what actually changes.

“Spark transformation thru AI.”

What guides our work

  • Business outcomes before hype
  • Education and cultural adoption
  • Evidence before conclusions
  • Quick wins with measurable results
  • Long-term partnerships and growth
Leadership

Jeff Eckard

Founder & CEO

Jeff brings more than three decades of technology executive experience, including hospitality and property technology leadership. DAIta Spark focuses that experience on helping organizations learn, transform, and execute.

Connect with Jeff →